Fender
Clarence Leonidas('Leo')Fender started his first company in 1938 in Fullerton, California USA. The name of his business was 'Fender's Radio Service'. Fender[who was a skilled electronics technician] began his career repairing PA systems, phonographs, radios and amplifiers. It didn't take long for Fender to recognize design flaws in the amplifiers of his day, and to begin custom-building his own amplifiers based on his own designs. Also, during this period, he would modify others' designs in order to work out design flaws.
By the early 1940's, the company was renamed 'K & F Manufacturing Corporation,' after Leo was joined by Clayton Orr Kauffman. It was at this time that the two steered the company in a new direction: the designing, manufacturing, and selling of electric instruments and amplification units.
In late 1946 the pair split, as Leo was convinced there was more profit in manufacturing and selling than in repairs. This brought the company into another new direction. And...another new name: Fender Electric Instrument Company.
In early 1965, Leo sold his companies to the Columbia Broadcasting System(CBS) for 13 million dollars. After selling Fender, Leo founded Music Man in 1975, and later, G&L Musical Instruments.
Let us draw our attention to Fender guitar picks. D'Andrea was known to manufacture the 351 shape and print the Fender logo on each and every beautiful little piece of celluloid! 'Pre-CBS' guitar picks are highly collectible and desirable to collectors. And many of mine are displayed below. Also, I have posted some other picks from Fender, which while not 'vintage', are also becoming highly collectible in their own right.
By the early 1940's, the company was renamed 'K & F Manufacturing Corporation,' after Leo was joined by Clayton Orr Kauffman. It was at this time that the two steered the company in a new direction: the designing, manufacturing, and selling of electric instruments and amplification units.
In late 1946 the pair split, as Leo was convinced there was more profit in manufacturing and selling than in repairs. This brought the company into another new direction. And...another new name: Fender Electric Instrument Company.
In early 1965, Leo sold his companies to the Columbia Broadcasting System(CBS) for 13 million dollars. After selling Fender, Leo founded Music Man in 1975, and later, G&L Musical Instruments.
Let us draw our attention to Fender guitar picks. D'Andrea was known to manufacture the 351 shape and print the Fender logo on each and every beautiful little piece of celluloid! 'Pre-CBS' guitar picks are highly collectible and desirable to collectors. And many of mine are displayed below. Also, I have posted some other picks from Fender, which while not 'vintage', are also becoming highly collectible in their own right.
Vintage 1950s 'backward F' Fender guitar picks
1950s
1950s
1950s
Early Fender 'Coke & Ice' celluloid pattern(produced between 1955 & 1964-'spaghetti logo' guitar pick-printing is faded)
Fender 1960s 'Pre-CBS' thin gauge 351 picks
1960s Fender 'Pre-CBS' medium gauge 351 picks
1960s Fender 'Pre-CBS' medium gauge white guitar pick
Super rare vintage Fender corrugated/cork grip PRE-CBS guitar pick
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(reverse of pick at left)
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1960s Pre-CBS triangle celluloid picks
1960s medium gauge
1960s
Fender 60's eliptical
Fender 60's teardrops
Fender 60's teardrops
Fender 60's small teardrops(heavy gauge)
Fender 60's small teardrops(medium gauge)
Fender 60's small teardrops(thin gauge)
Fender 60's small tortoise celluloid teardrops(medium gauge)
Fender 60's small tortoise celluloid teardrops(thin gauge)
Fender 60's 351 shape
Fender 60's 351 shape
Fender 60's 351 shape
Fender 60's 351 shape
Fender 60's 351 shape
Fender snakeskin celluloid(very hard to capture logo on this pick)
2 nice examples of triangle shaped Fender heavy gauged picks
Medium Fender 'Uncircled R' celluloid(design resembles red 'flames')
Fender 'uncircled R' Little Texas band pick
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(reverse of pick at left)
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Fender 1970s 'R' Triangle medium & heavy gauges
1970s Fender Reds thin, medium & heavy gauges
1970s yellow thin, medium & heavy gauges.
1970s white thin, medium & heavy gauges
1970s light blue thin, medium & heavy gauges.
1970s pink thin, medium & heavy gauges.
1970s clear blue thin & medium gauges.
1970s confetti thin & heavy gauges(left-silver print, right-gold print).
1970s tortoise celluloid thin & medium gauges.
2 vintage 'Uncircled R' tortoise celluloid heavy guitar picks
1970s Fender eliptical thin gauge
1970s teardrop medium gauge
1970s teardrop shaped Fender guitar picks in various gauges.
1980s Fender 'USA' .84mm & .71mm gauges
Two more nice examples.
1980s Fender 'USA' Eliptical .71mm gauge
1980s Fender 'USA' Eliptical white thin gauge
1980s Fender 'USA' .46mm thing gauge triangle pick
1990s Fender 'Monster' Picart Series(back is blank)
1990s Fender 'Monster' Picart Series(back is blank)
Fender 'Monster' Picart Series(reverse is blank)
Fender 'Monster' Picart Series(very difficult to photograph)
Vintage 1990s Fender 'PicArt' Series Jazz-sized 'Red Stars'
(reverse of above picks)
Vintage Fender 'Picart' teardrops
(reverse of above picks)
Vintage Fender 'PicArt' Series Jazz-sized 'Silver Checkered' hologram(on left) & 'Red Cubed' hologram on right(this one is slightly cupped)
(reverse of above)
Vintage Fender 'PicArt' Series Jazz-sized 'Gold Stars'
(reverse of above)
Blue swirls on white pick & gold swirls on black pick
Blue swirls on black pick
Gold Stars(left) & Gold Sparkle(right)
(reverse of above picks)
Vintage 1990s Fender 'PicArt' Series 351-sized 'Blue Stars'
(reverse of above pick)
Vintage Fender 'PicArt' Series 351-sized 'Red Stars'
(reverse of above pick)
Vintage Fender 'PicArt' Series 351-sized 'Gold Stars'
(reverse of above)
Vintage Fender 'PicArt' Series 351-sized 'Red Stars' on clear blue pick
(reverse of above)
1990s Fender 'Picart' triangle 'Python' vintage picks(front-Left is red & silver. Right is blue & gold)
(reverse of above picks)
Fender 'Picart' vintage triangle 'Phoenix'
(rear view of above pick)
Fender Picart 'Red Phoenix'(front)
(reverse of above)
1990s Fender 'Picart' Series Yellow Stars guitar picks(side by side, you can see the color variation in the two picks)
(reverse of above picks)
1970s Pink Fender 'Picart' guitar pick.
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(reverse of pick at left)
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1980s small & large silver on cream guitar picks(medium gauge)
1980s large(thin gauge) & small(medium gauge) gold on cream guitar picks
Two-toned Fenders(white pearloid celluloid) .71mm gauge.
Fender two-toned silver abalone celluloid.
Fender Two-Toned celluloid-imported(greenish/yellow on front)
Two-Toned Celluloid-imported('burnt' orange in color)
Fender 2005 Christmas Release 'Nice'(silver foil-print on green pearloid celluloid)
Fender 2005 Christmas Release 'Naughty'(silver foil-print on red pearloid celluloid)
Fender 2005 Christmas plastic display case
Fender Custom Shop 'Mojo Oil' guitar picks pack.
Fender 'Hard Rock Cafe' Guitar Pick clamshell(includes 12 tortoise celluloid guitar picks)
(from above clamshell package-on back of package, 'Made In China')
Fender Custom Shop 20th Anniversary picks(red, white, charcoal)
Fender/Sanrio Hello Kitty black picks w/silver foiled print.
Fender/SanRio Hello Kitty black guitar pick
Fender/SanRio pink Hello Kitty 'motion' guitar picks-medium gauge.
Fender/SanRio white Hello Kitty 'motion' guitar picks-medium gauge.
Fender "Go! Go! 7188" heavy gauge guitar picks(front & back)
Fender VW Premium Audio promo(front & back)
Fender VW Premium Audio promo(front & back)
Fender Jazz(translucent dark brown-areas appearing to look white are actually clear)
Standard 351 size of above Fender jazz pick
Fender '60th Anniversary'(blue-thin)
Fender '60th Anniversary'(green-medium)
Fender '60th Anniversary'(red-heavy)
Fender 1990s Glo .73/blue print & purple Fender Delrin 1.14mm gauge
(reverse of above)
Fender 1990s Glo guitar picks(1.2mm gauge)
Fender 1990s USA Neon Green[.88mm] & Neon Yellow[.71mm] 351s(backs are blank)
Fender 1990s Nylon .50mm gauge red picks
Fender 1990s Neon .94mm gauge florescent pink picks.
1990s Fender delrin
(reverse of above)
Fender USA .73mm yellow guitar picks(delrin)
Fender USA .73mm gauge yellow 'wedge' guitar picks
Fender clear yellows & clear pink(getting harder and harder to find)
Fender Extra-Heavy gauge Homplate design.
Fender 'Cat Tongue' grip .88mm nylon guitar picks(stamped 'Corona, CA')
Unopened 2011 package of 12 Fender 'Corona CA' cat tongue grip .73mm
(closeup of Corona Ca' logo, inside package)
(reverse of Fender 'Corona Ca' guitar picks package of 12)
Fender medium gauge(not vintage, but hey...it's pretty cool nonetheless)
(reverse of above pick)
Fender Playing Cards 2006(comes w/2 packs of playing cards in a tin--front of box)
(back side of box)
Front of tin
Backside of tin
Inside of tin, showing front and backside of playing card packs.
Fender Custom Shop Playing Cards(full deck)
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(back side of playing deck box)
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| 1959_fender_catalog.pdf |
