Goya
Started in 1954 by the Hershman Musical Instrument Company(Herco) of New York, Goya guitars hit the music-making scene. However, in 1952 talks went on between Hershman and Levin regarding marketing Levin-made instruments under a different brand name in the U.S.
Instead of marketing the already existing Levin models, Levin decided to create a whole new set of models for the Hershman Company. And for a very short time before settling on the 'Goya' name in 1954, the brand was known called 'El-Goya'.
In 1976, C.F. Martin Company acquired the Levin Company and subsequently purchased the rights to Goya trademarks. Though the Goya trademark was discontinued in 1996, Martin still owns the rights to the name.
The picks below were made by the GREAT D'Andrea people!!!
Instead of marketing the already existing Levin models, Levin decided to create a whole new set of models for the Hershman Company. And for a very short time before settling on the 'Goya' name in 1954, the brand was known called 'El-Goya'.
In 1976, C.F. Martin Company acquired the Levin Company and subsequently purchased the rights to Goya trademarks. Though the Goya trademark was discontinued in 1996, Martin still owns the rights to the name.
The picks below were made by the GREAT D'Andrea people!!!
Vintage small triangle shaped Goya medium gauge.
1960s Goya Teardrop(hard)
1960s Thin gauge Goya Teardrop
1960s 351 Goya vintage pick(thin gauge)
1960s Goya Eliptical(heavy)
1970s Goya Corrugated(hard/Shows a stamped D'A logo above Goya logo #326G)
| 1967_goya_catalog.pdf |
